History of Falcon
1929 - The Beginning
Falcon started in 1929 in Amsterdam, the capital of the Netherlands. The location of the factory on the Valkenweg gave the brand its name: 'Falcon'.
In the early years, Falcon developed raincoats with the sole purpose of keeping people dry and warm. The first line of raincoats that was launched proved to be a great success. 'Falcon' quickly became a household name when it came to raincoats.
1930s - First Success
In the 1930s, Falcon took its first steps in producing more than just functional raincoats. A fashion designer from Berlin was brought in to develop a line of trendy women's coats. Being 'weatherproof' was still the most important feature of Falcon coats, but design, colour and choice of fabric became almost as important.
November 1942
The Second World War brought hard times for the Dutch. For Falcon, one of the darkest pages in history was when German soldiers deported 367 Jewish employees in November 1942. They were sent to concentration camps together with their relatives. Most of them never returned. In the years after the war, Falcon had to rebuild the company. The factory was empty, the machines needed repair, good fabric was not available and, worst of all, the employees were gone.
1950s - The Revival
The 1950s marked a period of revival for Falcon. A new line of men's coats was launched, designed according to the latest fashion trends, just like the women's collection. Falcon launched a major advertising campaign and became very successful again. The popularity of the new products spread far beyond the Dutch borders. Falcon coats were sold all over Europe and beyond.
80's - Ski and Sportswear Expansion
In the 1980s, Falcon took a big step and started developing more than just rain jackets. The company designed a complete line of high-performance ski and sportswear. Protecting people from the harshest weather conditions remains the main goal of Falcon clothing, but fashion design plays an almost equally important role. Falcon stands for modern ski and sportswear, designed to keep people warm and dry, no matter what they do or where they go.
